House
Superior Threads
Superior Threads sells premium sewing, quilting and embroidery thread lines (King Tut, OMNI, So Fine!, MicroQuilter, Magnifico, Fantastico, Superior PIMA) plus needles, notions and tools through its own online shop. Quilters, longarm quilters, sewists and embroiderers — hobby and semi-professional makers who, in the brand's words, want the highest quality for their stitching; its partner page targets crafting creators, designers, ambassadors and influencers with crafting audiences.
Price tier: mid-market
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