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Subminimal Pte. Ltd
Subminimal designs and sells precision coffee tools for home baristas — the NanoFoamer and NanoFoamer PRO hands-free microfoam milk makers, plus the Subscale scale, Flick WDT tool, FlowTip milk jugs and UpShot, sold direct from subminimal.com and through retailers. Home coffee enthusiasts and aspiring home baristas who want café-quality microfoam and latte art without a steam wand, buying premium-but-accessible kitchen/coffee equipment for themselves or as gifts; the brand positions itself around 'premium' and 'barista-quality' results at home.
Price tier: mid-market
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