House
SophieGrace
SophieGrace is a Canadian (Calgary-founded, Vancouver-based) direct-to-consumer womenswear label selling mix-and-match modular workwear separates — vests, pants, dresses and tops designed to coordinate into many outfits, with an emphasis on comfortable, machine-washable fabrics. Professional women who want easy, cohesive work outfits without effort; shoppers in Canada and the USA (the site advertises duty-free free shipping to both), skewing to buyers who care about women-owned, Canadian-designed and North American-manufactured clothing.
Price tier: mid-market
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