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Plush Necessities® (US)
Plush Necessities® sells its own line of spa-style bathrobes (plush, microfiber, terry, fleece, hooded and organic cotton), plus slippers, bath towels, kids' bath wraps and gift cards, positioned as "bringing the spa feeling home". US retail shoppers buying robes for themselves, for couples and as gifts, with unusually broad fit coverage (8 sizes XXS–3XL, petite and plus); reviews also mention bulk buying by hotels and spas, and their ambassador page targets Instagram customers/creators.
Price tier: mid-market
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