House
Pattern Beauty
PATTERN Beauty sells hair care for curly, coily and tight-textured hair — shampoos, conditioners, styling creams and gels, scalp and body care, oils, masks and heat-styling tools — founded by Tracee Ellis Ross and also stocked at authorised retailers such as Sephora and Amazon. People with 3a–4c curl patterns seeking textured-hair care; the brand describes itself as Black-owned and Black-founded and speaks to a community-minded, education-led audience, with a Creator Squad programme aimed at content creators and social posters.
Price tier: mid-market
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