House
NUMI
NUMI (wearnumi.com) sells sweat-proof undershirts and base layers for women — signature, crop, square-neck and lace undershirts, merino wool styles, tanks, shorts and briefs, blouses, bundles and gift cards — built around an underarm sweat shield in MODAL, TENCEL and merino fabrics. Professional women who layer under sweaters, blouses and silk and want to avoid sweat stains, deodorant marks and dry-cleaning; the programme page addresses stylists, personal shoppers, style bloggers and fashion/style websites as its partners, and shipping and returns are framed around US and Canad
Price tier: mid-market
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