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Nuby (US)
Nuby (US) sells mass-market baby and toddler essentials — sippy cups and no-spill trainer cups, teethers such as the IcyBite Keys, pacifiers, bottles and feeding/weaning sets, bath, nursery, play and baby-care items — sold direct at us.nuby.com and through retailers like Amazon and Macy's. Parents and gift-buyers for babies and toddlers; the site frames itself as a family-owned brand founded in the 1970s delivering trusted, high-quality essentials "at prices that make sense for real life", i.e. value-conscious everyday parents rather than luxury shoppers.
Price tier: value
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