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Lily Charmed
Lily Charmed is a UK online charm jewellery boutique, established 2011, selling charms, charm bracelets, necklaces, earrings and rings crafted from recycled 925 sterling silver and 18ct gold-plated sterling silver, with engraving and personalisation options. Gift buyers and self-purchasers — largely women building a personalised charm collection or buying a meaningful, sentimental gift; the brand frames partners as people who genuinely love jewellery and customers as collectors with "a story to tell", and it targets UK shoppers (free UK shipping over £5
Price tier: mid-market
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