House
KJH Brand
KJH.brand is celebrity and editorial makeup artist Katie Jane Hughes's own colour-cosmetics line — multi-use products such as the Hyper Shine Serum and Lite Pigment, Soft Smudge Lip & Cheek multisticks, Prism Lite lipstick crayons, brushes and kits — sold direct on kjhbrand.com and at Sephora. Beauty enthusiasts and makeup artists who follow Hughes's education-led, dewy 'skin-first' approach; the site frames itself as delivering in-depth product education and product development to 'beauty lovers everywhere', with US DTC plus Sephora retail reach.
Price tier: mid-market
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