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Jool Baby

Jool Baby sells affordable, design-conscious baby gear and essentials sold direct from its Shopify store — baby swings (e.g. the Nova and Nova Nature), nursery and diapering items, potty-training seats and bath accessories. New and expecting parents (and gift-givers for them) who want practical, safety-focused baby products with a look that suits a modern home; the site also runs a wholesale collection for retail buyers and curates 'gifting without spending a fortune' picks.

Price tier: mid-market

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