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Define Me
DefineMe sells clean, vegan and cruelty-free fragrance — eau de parfum, perfume mists and oils, travel sprays, hair mist, body oil, discovery sets, bundles, samples and gift cards, plus licensed collaborations (Barbie, Disney Princess) and a subscription. Self-described as "for people who love perfume" — mainly women and gift buyers looking for natural, non-toxic, vegan and cruelty-free scents with an emotional/empowerment story, served by a scent quiz, gift guides, rewards and a sample-first "try before you commit" route.
Price tier: mid-market
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