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Cubitt (US)

Cubitt sells its own-brand smartwatches, kids' smartwatches, smart scales, audio and wearable accessories, plus an AI health app (Vita AI), direct from cubittofficial.com and through retailers such as Amazon and Target. Mainstream, value-conscious consumers who want fitness, sleep and wellness tracking — active adults, families and kids/teens (Jr line) — across the US and Latin America, buying at accessible price points.

Price tier: value

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