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California Design Den
California Design Den is a direct-to-consumer bedding brand selling 100% natural and certified organic cotton sheet sets, percale and sateen sheets, pillowcases, duvet covers, comforters and quilts, designed and manufactured in-house. Everyday home shoppers looking for award-recognised, natural-cotton bedding at accessible prices — the site stresses "premium fabrics without the premium markup", Good Housekeeping Seal recognition and value, and it also sells through mass retail channels such as Amazon and Walmart.
Price tier: mid-market
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