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Bamboo Is Better (US)
Bamboo Is Better sells bamboo-viscose bedding and sleep products — cooling sheet sets, pillows and pillowcases, blankets, mattresses and adjustable bases — marketed as sleeping up to 3x cooler than cotton, OEKO-TEX certified, with bundles and a night trial. US shoppers who sleep hot or have sensitive skin and want cooling, hypoallergenic, sustainable bedding; the site leans on in-person sales at home shows and state fairs ("100,000+ sleepers") and steers buyers via sleep and mattress quizzes, plus an influencer/ambassador and affiliate programme aimed
Price tier: mid-market
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